This tends to happen when I’m adding peanut butter to sweet and/or savoury dishes that, under normal circumstances, would never conceive of being bedfellows with nuts. (Unlike some dishes I might mention.) The restrained eye-rolling also occurs when I’ve failed to notice a new cushion cover on my chair but, in my defence, I’ve become far more adept at noticing aesthetic changes to our apartment as soon as they occur. (After all, it only took me five minutes yesterday to notice the enormous Brad Pitt-head newly adorning our entryway wall. And yes, my own reaction to this was something of an eye-roll.)
However, there is one thing that E.Fashionista finds impossible not to overtly shake her head at, and it’s this: sometimes I go to the grocery store and accidentally buy food I know I won’t like or could easily make myself, just because it’s new and/or on sale.
I blame it on the fluorescent lighting in most supermarkets. How is anyone supposed to stay rational under those conditions?
Gü Millionaire’s Flapjacks
My first impression of these Millionaire’s Flapjacks, also known as “Choccy Chewy Caramel Nibbles”, also known as caramel-over-an-oaty-muesli-bar-base-covered-in-chocolate, was that they only filled up half the container. Did I hear someone say misleading marketing? No? Okay then, we’ll move along.
After all, the little blighters are rather cute, what with their discernible oats, rather pleasing amount of dark caramel, and thick milk chocolate coating that is (surprise!) real chocolate rather than a mix of cocoa powder and vegetable oil, as is so often the case in mass-market products.
Oh, and the flapjacks look a bit like Darth Vader. That’s a plus, right?
Part of the reason I bought these Millionaire’s Flapjacks is that the ingredients list was surprisingly not scary. Sure, there’s a boatload of sugar, but the chocolate is real, the caramel is made with sweetened condensed milk, and you know what else? There’s 2.2g of fibre in every 100g. This means that, according to the Dietitians Association of Australia, I’d only need to eat 1.365kg of Millionaire’s Flapjacks in one day to reach my RDI of fibre. Thank you, Gü! Your nutritional labelling is ever so helpful.
Onto the actual review, then. The aroma of these Millionaire’s Flapjacks was deliciously sweet and caramelly, and in fact reminded me of Mars Bars. The flapjack base was thankfully not too sweet, with notes of real (salted, according to the ingredients list) butter mingling with the oats. The caramel on top is far better than that found in Mars Bars, with real butteriness, vanilla, and even a bit of depth rather than one-dimensional sugariness coming through.
I was also pleasantly taken aback by the quality of the milk chocolate. Look, don’t get me wrong, this isn’t brilliant stand-alone chocolate. However, more often than not chocolate “coatings” on supermarket products are greasy, flavourless, and depressing, whereas Gü’s milk chocolate actually tasted like chocolate. At 36% cocoa content, it’s also higher up the cocoa scale than most Cadbury milk chocolate.
These Millionaire’s Flapjacks reminded me of childhood. Of cobbers, to be exact. And of that other beloved Aussie treat of days past… the chocolate caramel slice.
Want to know a secret? I baked a chocolate caramel slice several days after finishing these Gü Millionaire’s Flapjacks. You’ll have to wait for that post, but I’ll tell you this for free: my housemate certainly won’t be able to roll her eyes at that.
P.S. You know I think you’re the bee’s knees, E.Fashionista!
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I’m going to have to get some of those when I’m next in Coles. I used to work with a lovely British lass who’d make entire lasagne trays full of flapjack – absolutely, sinfully delicious and the entire department would wander into the kitchen, and eat chunks of all it day.
….but to have it with chocolate….!
Gosh, why ever would you have stopped working at a place where flapjacks were constantly on hand?
I’m sure they’d be fairly easy to make ourselves, and then we could drizzle chocolateon them to our heart’s content 
…she selfishly returned to England!
The nerve!
Chocolate caramel slice! I was given a storebought one for my birthday when I was a study abroad student here, before I was vegan. Even though it was storebought, I was amazed at the awesomeness. And disappointed that I was going home in 2 weeks and wouldn’t be able to eat more of them. I need to make a chocolate caramel slice!
I’ll put up my recipe soon, and then you can have a go at veganizing it! (In fact, I’ve been thinking of doing a vegan version myself… would be quite easy actually!) I remember being surprised, when I first went to the States, to discover that choc caramel slice doesn’t exist there…
Ohhhh… yummy! I wish those were available in NZ!
Very true!!!! I’m looking forward to that
Hmm… I’d best get onto that soon then!
LOL OK I thought I was a little odd when I saw faces in animals but you’re seeing faces in chocolate. And I’m seeing them too!
I think we’ve discovered before that our minds work in similar-mysterious ways
It’s so good to know we have each other to share the craziness!
this is something I probably don’t need to know about because it just tempts me to seek it out next supermarket trip – but at least it would be more healthy than millionaire’s shortbread which probably has no fibre at all – and it is definitely better than a brad pitt poster in the hallway!
Hmm, I’m sure Millionaire’s Shortbread has something positive going for it too… such as, erm, the butter, which, erm… makes our hair shiny?!
At least Brad Pitt is better than, say, Ashton Kutcher…
I’ll be the one that points out “In America, flapjacks are pancakes!” And I still can’t quite figure out what they are in Australia. Sort of an oat-y cookie?
Actually, “flapjacks” aren’t anything in Australia either! It’s an English term, so this is the first time in my life I’ve ever eaten something called a flapjack. I believe, though, that they’re an oat-based chewy muesli/granola bar snack. We both might have to google a bit to figure this all out
Must say that “flapjacks” to me are the American pancakes though now I vaguely recollect the English term. I wonder where it first came from … I guess I could look it up but with all you foodies here to tell me I don’t think I’ll bother. Anyone?
According to Wikipedia, a flapjack is also a professional wrestling throw. So now I’m really confused.
I find Gü to be surprisingly good for something you can buy in a grocery store. A friend of mine used to bring their stuff from England back to the States, but they seem to be popping up on more and more shelves lately.
Actually, come to think of it, I think I had some sort of Gü pudding/cake thingy when I was in England. I’d forgotten up to this point! And if they get the Camille tick-of-approval, I’m definitely going to seek more out
haha lol at the Dietitians Association of Australia and fibre reference
Heidi xo
Ha, sounds like there’s a lot of good food in your house right now!
There usually is
I’m a shocker when it comes to over-shopping!
Have fun in Melbourne next month….a blog site called “girl in Melbourne” could be helpful,Jayne LOVES living there and you could ask for good stuff to do or see via her comments.
Found you last week and am half way through back blogs, always interesting to start at the beginning.
Thanks so much, Margaret! I’ll check out that blog soon. And what an honour to have you reading through my archives
Good to know there are some decent candy bars out there
I’d definitely choose this instead of a Mars Bar. For one, there’s more of this in the container
Yum, I’ve seen those chocolates in the supermarket lately and thought they’d be interesting to try. I might pick some up around Christmas time so there are more people to share it with (and therefore less for me to eat!).
Oh, but where’s the fun in sharing?
You’re probably right – these would be nice as an easy sweet snack to have around during the Christmas festivities!
I got so retardedly addicted to these (and the chocolate roll thingy ones…and the brownie ones…) when I was in England. My Grandma was so delighted by how much I liked them that she just kept buying them for me.
I’m not game to let myself buy them now that they’re available here.. I’m not sure my budget or blood sugar can handle it, if the RIDICULOUS quantity I was eating last time is anything to go by…
(still, I never tried the rocky road variety, which I saw in Coles the other day… so I might need to make an exception. In the interest of research)
ps. I am so absurdly amused by that Darth Vader flapjack
Ah yes, I saw the chocolate roll and rocky road ones in Coles too, but felt a bit “meh” towards them on account of my general dislike for chocolate-flavoured things. Are the rolls actually okay, though? Also, I’m super glad I wasn’t mistaken in thinking these were quite alright!
haha oh my – yes they DO look a little like Darth Vader!!!!
My favourite Gü item is the chocolate pots. I was introduced to them when I first moved to London by my housemate, who was a rather glamorous Swedish viola player. It was a freezing winter night and we sat at our scrubbed pine table in the tiny kitchen, eating pudding, drinking wine and talking about art and music and books…..it’s a happy memory!
My mother in law, like most English women, makes a wonderful flapjack! Now I have to learn…….
[I'd say to Aussies imagine an Anzac biscuit as a slice instead of a biscuit, and that's flapjack!]
I love memories like that
If I see the chocolate pots here in Australia I’ll have to try one, although I won’t be in the company of a wonderful viola player! So far I’ve only seen non-fridge-needing Gü products though.
Ah, that sounds like a good way of describing a flapjack! Are they are crispy as Anzac biscuits, or chewy?
Chewy! Definitely chewy. But that’s how I like my Anzacs anyway
Me too
Oh eeekkkk, I saw the Dark Vada too…, its catching this seeing faces in food virus! Well., good to know there’s a flapjack that brings a mars bar to a whole new level, will keep it in mind but they do loose points for ‘that old half filled tin’…, not a fan of that style marketing ….tsk tsk!!!!
Well, technically it’s packed by weight, so it’s not really incorrect marketing… but it’s annoying! That’ll teach me not to just make such treats myself
You go to the supermarket (grocery store… sheesh) and buy processed food that’s not peanut butter, or chocolate? Surprisingly, that doesn’t add up to the image I have of you. For some reason I can only see you buying the two aforementioned items, and hippie things like oats, quinoa and mung beans. :p
*laughs and laughs* It’s so true! Oh, BFF, you know me too well. I bought a 500g bag of chia seeds today
But I like to mix things up a little sometimes, you see. Thus this post
Oh my! On the one hand, the half-full tub is disappointing – like those packets of chips that only seem to have a few crumbs tumbling round the bottom of the bag.
On the other hand, I LOVE the idea of a millionaires shortbread with an oaty flapjack style base, it’s so simple but brilliant. And many thumbs up for Gu having actual chocolate coating – I hate the greasy nasty stuff that passes itself off as chocolate on so many biscuits etc out there.
I look forward to seeing your recipe!
Oooh, another person who’s heard of this Millionaire’s Shortbread treat! I’ve never had that before, so this flapjack version was entirely novel to me
Then again, I have a deep, deep love for oats, so would probably always prefer flapjacks to shortbread.
And yes, that greasy mockolate trash is horrible. Shame on big companies!
I’ll have the recipe up soon! By which I mean “probably in several weeks…”
I am a little giggly at the phrase “bedfellows with nuts”.
After getting over this, I’m now hoping that my housemate doesn’t come across these at the shops! She’s English and we’ve had many a discussion about what a flapjack is, and this will just give her argument more ammunition. CHocolatey ammunition though, so it’s not all bad.
Hmm, so what is flapjack in your opinion? The pancake? Perhaps we could start calling one a flapjack, and the other a jackflap. Except that sounds like jockflap, which sounds far too similar to something that comes with being bedfellows with nuts for my liking.
I’m sorry I’m so behind on reading posts! Gah, so much to do in so little time…
You think I’m a “dish”?! 
But your comment in the intro, of course, delighted me
Does that canister say “Gu Naughties”?! Oh my, where to begin with that one…
What’s funny is that in the U.S., Gu is a brand of sports gels, a.k.a. super-artificial concentrated gel-like sources of carbohydrates in tooth-achingly fake sweet flavors. They do taste damn good at mile 24 of a marathon, though.
Don’t apologise, love! I know how busy you are. Anyway, this just means I get to be excited whenevr you randomly popp up in my comments
Also… yes, I do. And yes, it does! Well spotted!
And…. ew! You don’t know where to start with “Gu Naughties”? I can’t think where to start with “sports gels”…
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